Lexus to use Jimmy Fallon & Social Media to make ads

"cesariojpn" (cesariojpn) 09/19/2013 at 07:19 • Filed to: Lexus IS

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Figured this would be interesting:

http://www.nytimes.com/2013/09/19/bus…

Here is how the deal is supposed to work. During an early commercial break in the “Late Night” episode, viewers will be asked to propose ad concepts through social media platforms like Facebook, Tumblr and Twitter, using the hashtag #LexusIS. (The live spots are intended to help Lexus introduce the 2014 IS model.)

Then, during the last commercial break of the episode, members of one of four improv troupes — Fun Young Guys, Magnet Theater Touring Company, MB’s Dream and Stone Cold Fox — will perform a spot based on or inspired by the audience’s submissions. The performances will come from under the Brooklyn Bridge rather than the NBC studios in Rockefeller Center.

So, what sort of shenanigans could we jalops add to the fire?

Sn210 > cesariojpn 09/19/2013 at 07:35

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Didn't Lincoln already try this?

GhostZ > cesariojpn 09/19/2013 at 07:37

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BECAUSE THAT WORKED SO WELL WITH LINCOLN, RIGHT?

Worst fucking car commercial in the world.

philipilihp > GhostZ 09/19/2013 at 09:27

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Yeah, except now with less preparation time...

GhostZ > philipilihp 09/19/2013 at 09:29

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That's the point of the improv group. So Jimmy Fallon can take the desperate credit his career needs to give himself any credibility, on the backs of other people who are actually skilled at what they do.

philipilihp > GhostZ 09/19/2013 at 09:33

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Not that Jimmy Fallon isn't talented. In fact, I think he's a pretty funny guy (especially when paired with Justin Timberlake). However, this, just like with Lincoln, smacks of desperation from Lexus. An "uncool" old people's brand thinking, "Hey, kids these days like the facebooks and tweeters, right? Maybe if we show we are hip too, they'll buy our cars!" It's using social media just for the sake of using social media, not because it's an appropriate format. There are plenty of clever ads for cars out there without social media. Just hire a good agency.

JasonStern911 > cesariojpn 09/20/2013 at 01:09

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This makes no sense. Toyota buyers aren't up at 1 A.M. They'd be better off with a "Price is Right" tie-in...